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SafetyFOCUS Is New Name of ASSP’s Education Event

Jun 10, 2019

NEW ORLEANS — One year after adopting a new organization name as part of a larger rebranding strategy, the American Society of Safety Professionals (ASSP) has introduced a new name – SafetyFOCUS – for its annual immersive, week-long education event. The announcement was made Monday by ASSP President Rixio Medina, CSP, CPP, at the Safety 2019 Professional Development Conference and Exhibition.

“We are aligning all of our events to the new brand,” Medina said. “SafetyFOCUS better describes the in-depth educational experience that many safety and health professionals have come to count on every year. It’s also more reflective of the valuable opportunity to earn a significant number of continuing education units in one setting.”

SafetyFOCUS 2020 will replace Seminarfest next year in name only. The popular education event for occupational safety and health professionals will keep its current programming schedule. ASSP’s new brand implementation began in June 2018 as the Society aims to better represent the diverse group of professionals who are part of the world’s oldest professional safety organization.

SafetyFOCUS 2020 will be held Feb. 13-20 in Las Vegas, providing a unique immersion in safety education. The full-day course format allows attendees to gain deep knowledge on a specific topic. The event attracts more than 1,000 safety professionals who return to their organizations with the latest ideas and approaches in workplace safety, empowering them to emerge as company leaders.

“Learning must be immersive, engaging and relevant to your job, and SafetyFOCUS meets those needs,” Medina said. “We’re excited about the new name because everything we do should fit into our overarching brand. Collectively, these efforts help us advance the occupational safety and health profession.”

SafetyFOCUS 2020 will feature more than 90 courses from 40 expert facilitators, covering the industry’s most relevant topics over eight days. Sessions are organized by experience level and industry tracks. Attendees interact face-to-face with hundreds of safety professionals in expanding their network of contacts who share their passion for finding solutions to safety and health challenges.

Safety professionals can learn more about ASSP’s rebranded education event by visiting safetyfocus.assp.org.

About ASSP – Working together for a safer, stronger future
For more than 100 years, the American Society of Safety Professionals has been at the forefront of helping occupational safety and health professionals protect people and property. The nonprofit society is based in the Chicago suburb of Park Ridge. Its global membership of over 38,000 professionals covers every industry, developing safety and health management plans that prevent injuries, illnesses and deaths. ASSP advances its members and the safety profession through education, advocacy, standards and a professional community. Its flagship publication, Professional Safety, is a longtime leader in the field. Visit www.assp.org and follow us on Twitter, Facebook and LinkedIn.

Media contact: Blaine Krage, 847.768.3416, bkrage@assp.org
Howard Spencer

While I know that the intent is well meaning, I think the  subtle message given with the name change is exclusionary.

I recognize that Seminar Fest was vague, however it was inclusive. The new name I believe sends the wrong message to members who identify as Industrial Hygienists, Environmental Professionals, Chemical Hygiene Officers, Laser Safety Officers, Radiation Safety Officers and Fire Protection Professionals that they are excluded. 

Branding is OK but lets not give titles to things that say limited to.  The dictionary defines FOCUS as: "pay particular attention to." and "a main point of interest or purpose."   If you must change the name make it clearly more inclusive such as SHE focus or EHS focus.   We spent decades telling people that membership was open to non-ENGINEERS.  This name change is a step backwards in my opinion as a member of 43 years standing.

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