Jim Nulsen
Chief Innovation and Growth Officer
Jim Nulsen oversees ASSP’s Sales/Business Development, Corporate Engagement, and Standards Development and Technical Services teams. He is responsible for advancing ASSP’s organizational growth, industry influence and innovation by translating technical safety expertise and standards into scalable market solutions and sustainable revenue.
Nulsen joined ASSP in 2026. Prior to ASSP, he was the Founder and Principal Consultant at Growth Disco LLC, where he served as Fractional Revenue Leader for Ally Safety. In this role, he led the company’s revenue and growth strategy across sales, client success, retention, partnerships, channels and sponsorships.
Nulsen has a proven track record of building scalable growth strategies, developing new partnership models and creating new sources of revenue. He holds a B.S. in Business and Marketing from Miami University in Ohio. Contact Jim.